Lucha Libre Package Design


Share José Guízar's lucha libre inspired packaging design for Cervecería Sagrada. Inspired by the golden era of lucha in the 1950's, when movie heroes were not Superman or the X Men, but El Santo and his wingmen, fighting creepy monsters on a silver '52 Alfa Romeo with surf music in the background. The variety of styles are named after fictional characters also inspired by the 50's lucha style; Black King (Imperial Stout), Blond Gomez (Lager) and The Vampire's Son (Red Ale). To see more of his great design work visit José Guízar.

- Priscilla